This recent article from Nonprofit Tech for Good lays out a list of 12 reasons nonprofits should be skeptical about social media. This may come as a shock to some, since so many people have held up social media for so long as the solution to all our communication problems.
Check out in particular:
#9. Social media often distracts nonprofits from other more important, more ROI-producing online tools.
Such as email marketing, crowdfunding, and even your website…
Certainly social media needs to be part of your communications mix, but by now we should all be fully aware that it is no miracle solution.